I was incredibly honoured to have the opportunity to be interviewed by STUN magazine late last year. Sometimes we're so caught up in producing and business admin, we don't take time to reflect on what we are doing or why we're doing it. Being interviewed helped me clarify why I started the business. One of the insights I had was that greeting cards are such a universal and powerful medium.
I've noticed that people outside the LGBTIQA+ community are often intimidated. While they want to support queer loved ones in their lives, they don't have the tools to do it. Which pronoun do you use for a nonbinary friend? Is the term trans ok or is it transgender or transsexual? What do all the letters in LGBTIQA+ stand for? What does cis mean? Why do people now say POC? The policing of language and the pressure to 'get it right' can put people off from actually saying what they want to - I support you, I love you, I'm here.
Greeting cards are a way to cut through all these barriers. It short circuits the awkwardness, anticipated embarrassment and fumble to find the right words. Cards take away the mystery, the fear of gatekeepers and the shroud of political correctness. Everyone understands receiving a card for a rite of passage. Everyone understands celebrations. Everyone understands love.
It is my deepest hope that my cards provide an accessible and easy way for people to convey this love to the queer loved ones in their lives.
Read full interview here.